Who We Are – ILLUME

Strategic thinkers. Creative people.

We’re a close-knit team bringing together strategy, brand, marketing, design, and digital expertise. We take the time to understand your business, ask the right questions, and bring a point of view to the work so we can help you figure out what matters and make it happen.

What it’s like to work with us.

We bring a point of view.
You’re hiring us for our thinking, not just an extra set of hands. We’ll ask questions, challenge assumptions, and tell you when we believe there’s a better way.

We get it out of your head.
You don’t need to have everything perfectly articulated. We listen, ask the right questions, and turn your ideas and expertise into something others can understand and connect with.

We see the whole picture.
Brand, marketing, business strategy, creative, and digital don’t exist in isolation. We consider how the pieces work together so we can solve the right problem, not just the one sitting in front of us.

We stay close enough to make it real.
Our work doesn’t have to end with a recommendation or strategy deck. When it makes sense, our team can carry the thinking through creative direction, design, development, marketing, and execution.

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“Illume has incredibly high standards, is highly conceptual, and isn’t afraid to push back when something can be better. At the same time, they’re collaborative, easy to work with, and act as a true extension of our team. I trust them completely with our brand.”

Joyce Chen, Managing Partner
The Conscious Leadership Group

Meet the team.

We’re a team of women who bring different perspectives, strengths, and expertise to the work. We share a high bar for what we create, a genuine love for what we do, and a real investment in getting to know your business and doing what’s right for it.

Christine Kaufman

Founder + Creative Strategist

Christine brings nearly 25 years of experience across brand, design, digital, and marketing strategy, including work with Colgate, Southwest Airlines, and Pfizer. She leads strategy, positioning, and messaging, helping clients clarify where they’re headed and make the decisions that move the work forward.

Gina Rozek

Creative Director

Gina brings a bold creative perspective shaped by work across publishing, healthcare, education, and environmental spaces, including leading the design of Brené Brown’s Atlas of the Heart. She leads creative direction at Illume, turning strategy into thoughtful, distinctive work and keeping the big picture aligned across every touchpoint.

Kirsten Israel

Art Director

Kirsten brings more than a decade of experience across art direction, branding, and digital design in the sports and entertainment industry, including work recognized by ESPN, Fox Sports, and Sports Illustrated. She pushes creative thinking and explores bold ideas that help brands stand out while staying grounded in strategy.

Serena Ortloff-Tang

Art director

Serena brings experience across design, digital, video, and web, including work with AIG, Honeywell Aerospace, and Horizon BCBSNJ. She turns creative direction into polished, functional experiences with a sharp eye for detail, working across website design, development, and implementation.

Molly Eckard

Brand Designer

Molly brings more than a decade of experience creating brands and visual stories across healthcare, financial services, retail, and life sciences. She specializes in turning strategy into thoughtful visual identities and brand systems that feel cohesive, distinctive, and true to the business.

Grace Ellzey

Graphic Designer

Grace brings a background in print and brand design, with work for Wasserman’s The Collective in collaboration with ESPN Research and ADDY Award recognition. She supports the team across brand and design production, bringing a strong eye for craft, storytelling, and the details that make the work feel finished.

Christel Radvansky

Admin

Christel keeps the operational side of Illume running smoothly, with a focus on administration, finance, and keeping the details behind the scenes in order. Her background in startup operations, news media, and radio broadcasting brings a unique mix of organization, communication, and resourcefulness to the team.

Christine Kaufman

Founder + Creative Director

Christine is a Creative Director at Illume with nearly 25 years of experience in graphic design, animation, web creation, and marketing strategy. She leads the creative team and has partnered with global companies like Colgate, Southwest Airlines, and Pfizer, along with a diverse range of growing businesses, to create design solutions that drive success. Since founding Illume in 2019, Christine has focused on building brands that align with clients’ values and goals, offering strategic support and creative guidance to help elevate their marketing.

Gina Rozek

Art Director

Gina is an Art Director at Illume based in Los Angeles, bringing a wildly creative, artistically driven approach to every project. With experience across publishing, pharma, agriculture, and education, her work ranges from leading the design of Brené Brown’s Atlas of the Heart to crafting visually compelling projects in environmental spaces. Known for her bold, impactful design, Gina blends artistic intuition with strategic thinking—staying ahead of trends to create work that feels both fresh and timeless.

Kirsten Israel

Art Director

Kirsten is an Art Director at Illume with over a decade of experience in the sports and entertainment industry. Based in Los Angeles, she brings a holistic approach to design, seamlessly blending strategy, branding, and web experience to create cohesive, impactful work. She’s passionate about pushing creative boundaries, exploring bold concepts that elevate brands. Her work has been recognized by ESPN, Fox Sports, and Sports Illustrated.

Serena Ortloff-Tang

Art Director

Serena is an Art Director at Illume with a talent for design, video editing, web creation, and bringing creative ideas to life with precision and attention to detail. With a background in healthcare and pharma advertising—plus experience in educational compliance and prevention training—she ensures every project is both visually compelling and thoughtfully executed. She’s worked with brands like AIG, Honeywell Aerospace, and Horizon BCBSNJ, and her keen sense of organization makes her an invaluable part of the creative team.

Molly Eckard

Art Director

Molly is an Art Director at Illume with a passion for creative storytelling. With over a decade of experience working with brands across healthcare, financial services, retail, and life sciences, she balances big-picture strategy with a detail-oriented approach to develop creative that resonates with diverse audiences. Also a painter and photographer, she loves to draw inspiration from the beauty of the world around her.

Grace Ellzey

Graphic Designer

Grace is a Graphic Designer at Illume who draws inspiration from her electric and vibrant city, Los Angeles. Having grown up surrounded by the arts and performing as a classical violinist, Grace understands the importance of beauty, craftsmanship, and storytelling. With extensive experience in Print and Brand design, Grace creates solutions and stories that help clients not only see an experience but FEEL it! Grace has been recognized for her work at Wasserman with The Collective, in collaboration with ESPN Research, and has special ADDY Award recognition in the Inland Empire.

Christel Radvansky

Admin + Project Manager

Christel is the Project Manager and Administrative Lead at Illume, where she helps guide projects, communication, and operations across the team. With a professional background spanning startup operations, news media, and radio broadcasting, she brings a unique blend of organizational leadership, strategic communication, and problem-solving to every project. As a former Director of Operations for a startup mobile app, Christel developed a passion for building structure within fast-paced creative environments. Her collaborative approach, attention to detail, and ability to manage moving pieces behind the scenes help keep both clients and projects supported from start to finish.

Business name consultation

The name of your business is integrally tied to the rest of your brand. Why not work with experienced branding professionals like us to help brainstorm ideas, research competitors within your industry, scout out available domain names for your future website, and create a few strategic naming options?

Branding board

We create a fully custom logo designed collaboratively with you as well as a guide for the visual tone of your business – fonts, color palette, design elements, photography direction, and mock-ups of how it might be applied. Your branding board becomes the foundation for every element of your business so each piece can be consistent, cohesive, and polished.

Collateral

Collateral pieces are the essentials – business cards, letterhead, email signature, social media templates, and more.The list looks a little different depending on your industry, but we can help identify what you might need and have you covered from design to final product.

Packaging

Packaging is one of the biggest extensions of your brand! From helping you identify what kinds of packaging you may need, to creating the designs, and reaching out to our network of trusted vendors for production, we’ll be with you every step of the way. Whether it’s boxes, stickers, packing tape, tissue paper, gift tags, belly bands, labels for drink cans, candles, or something else – you name it, we can do it.

Web

We can design and develop the perfect website for your specific business – which we all know is vital in today’s market. After identifying what your website goals are, we design and build websites on the WordPress platform with a premium visual content builder which allows for beautiful design, easy content management, eCommerce capabilities, and works seamlessly between all devices.

Think we’d work well together?

Tell us a little about your business, where you’re headed, and what you could use some help figuring out. We’ll take it from there.