A brand built to grow with her platform.

Justine Underhill is a content creator and elected official working at the intersection of urbanism, housing, transportation, and civic design. As her platform and public presence grew, she needed a brand that could keep up across content, digital, and real-world spaces while still feeling distinctly her.

We created a bold, flexible identity that balances personality with credibility and gives her a consistent foundation as her platform continues to grow.