grow your calm

grow your calm

Geri sells vintage items with a modern twist that customers describe have a boho “soul” feel. Not only is she passionate about vintage design, she’s trained in mental wellbeing as well as focusing on bettering both people and the environment. Her shop, Grow Your Calm, needed to embody all of these aspects. Together we created a logo and branding direction for her budding business – which included a graphic banner for her Etsy shop and guidance on her social media presence. 

project specifics

– Branding
– Social media design
– Packaging design 

“Twice Christine of Illume has drawn up a classy, clean business logo and branding package for me. That means I was so happy with the design – and the response of customers – to my first logo, that when I launched another business selling vintage, I called her again!

Christine is easy to work with, and very timely. She sent me a brand prep questionnaire to help me communicate my intention, then she listened, and came back with a graphic that really reflected the spirit, or essence of my brand. (Grow Your Calm) All done with giving me choices, feedback, and in good time.

I have been very happy with the organic, fresh look of my logo and colors. I highly recommend Illume’s process and product!”


– Geri Wurth
shop owner, Grow Your Calm

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