Justine Underhill is a content creator and elected official working at the intersection of urbanism, housing, transportation, and civic design. As her platform and public presence rapidly grew, she needed a cohesive visual identity that could span video, web, and real-world touchpoints while staying bold, approachable, and credible.

We partnered with Justine to develop a full brand identity and style guide—establishing a textured, editorial-inspired look that balances personality with authority. Our work includes branding and ongoing website design, creating a unified digital home that brings consistency across her content, public office, and campaign-facing materials.